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4 Ways to Get Offline Freelance Writing
Jobs
Copyright
Beth
Morrow
- All Rights Reserved
One of
the biggest challenges to becoming a successful freelance
author isn’t completing your articles and copywriting
projects by deadline but learning to balance actual writing
time versus time spent searching for new gigs. Get caught up
in searching for jobs and you might find days or weeks have
passed since you’ve written. Concentrate too much on the
writing and you’ll soon find your work-in-progress finished
and few future prospects.
There
must be a happy medium somewhere…
Knowing
where to look for freelance jobs is half the battle of being
a productive writer. In last month’s article, I shared how
to find jobs online using a variety of internet resources.
This month, we’re going to be looking for freelance jobs in
four old-fashioned ways: real life.
- Community
Connections
Finding
freelance jobs in your community is a terrific way to not
only add work to your calendar, it’s a simple, inexpensive
and free way to get your name circulating in public arenas.
Once you label yourself as a writer, many people will begin
to look at you through a different lens, especially other
business owners.
One of
the best ways to do this is to get to know your local
chamber of commerce. Comprised of business owners from all
types of venues, chambers of commerce address economic,
civic, social and community issues, but the major focus of
these collaborative groups is business in general, small
business in particular. Most business owners prefer to work
on growing their business, not writing press releases,
direct mail campaigns, even employee memos and newsletters.
Look up your local chamber of commerce information in the
phone book and inquire about their next meeting. Take plenty
of business cards and observe their protocol for networking
with members. Introduce yourself as a writer and let members
know you’re seeking new clients. Even if they do all their
writing in-house, encourage them to keep your contact
information should they need something on short notice or
out of the area of expertise of their current
staff.
A
second idea is contacting local businesses with whom you
already have an established relationship as a customer or
client. Last month, I took my dog for her annual check-up
and noticed how much new material and information had been
added to the bulletin board since my last visit. Lost pet
microchips, warnings for foods and plants that harm pets,
the importance of doggie dentistry…you get the idea. My
immediate thought was that this office needed to send out a
newsletter to pet owners to keep them abreast of all these
important changes. The same thing happened when I visited my
dentist and found all kinds of new treatments and services
that had become available since my last appointment. Not
only might these smaller businesses be looking for a way to
keep in touch with customers, they might also need ideas for
improving employee communication. Newsletters,
advertisements, website copywriting are some avenues you can
use to approach these markets.
Finally, use your writing talent and expertise to teach
a class. Many colleges, universities, suburbs, towns and
cities offer ongoing classes through art communities,
recreation and adult/continuing education programs. If you
enjoy working with kids, you can propose a course for
helping children write stories. For adults, think about
combining one of your own personal interests with the topic
of writing in some way: food writing, editorial and column
writing, even writing and publishing family and genealogical
research. If you’re not comfortable teaching writing skills,
how about a course on developing creativity, journaling or
even photo journalism?
- Client
Referrals
One of
the most common goals of writers is to establish
relationships with clients that lead to repeat jobs. Even
when working with multiple clients, however, there are times
when your schedule can handle more jobs. Also, as you become
more proficient and efficient with your tasks, time will be
on your side.
If
you’ve found your writing niche and passion, why not expand
your client base by prompting your current clients to refer
your services to other businesses with whom they interact?
As I mentioned above, many business owners would prefer to
spend their time looking for new ways to engage customers,
not write. Just like other businesses, you can offer a
finder’s fee to your current client or perhaps give them
incentive by compensating them with reduced or even waived
fees. Remember, your time is money, and you don’t want to
undervalue your services, but offering a little something to
current clients who help spread your name and sing your
praises will go a long way in getting them to think long and
hard about how they can help you.
- Collaborate
and Network
In the
same vein of increasing your employment opportunities
through current relationships, consider collaborating and
networking with other creative minds and talents to help
boost your job prospects.
You may
work with or potentially be offered a job by a client who
wants more than you can deliver, or would like additional
work done that you’re unfamiliar with. For these instances,
having a reliable, knowledgeable colleague to call when you
need help can be invaluable. Creative entrepreneurs of all
types can group together for the purpose of pooling their
services to each other. Consider putting advertisements on
bulletin boards, in creative venues, visiting open mic
nights, checking out local universities’ English and writing
departments and adult/community education programs for other
potential creative minds—freelance writers, editors,
photographers, web designers, copywriters, marketing
specialists, artists and musicians—to collaborate
with.
- Volunteer
Before
you scoff at the idea of donating your precious, limited
time in the pursuit of earning writing assignments, hear me
out. I’m not talking about doing free work, and I’m not
suggesting you take low-or-no paying jobs just for the sake
of writing. Instead, volunteer your talents for an
organization, group, charity or business you value and
support. If you can look past the lack of a paycheck for
your work, volunteering offers a wide range of benefits for
your freelance career. You can:
·
Use volunteer
assignments (brochures, feature articles for trade and consumer
publications, direct marketing work, radio scripts, training
manuals, copy editing, newsletter article layout, etc.) to
round out your freelance portfolio
·
Offer help on
a project requiring skills you’d like to improve upon or learn
in greater depth
·
Get to know
the executive directors, directors and other staff members to
enhance your name recognition as a freelancer within the
organization and with the general public who deals with the
group. You never know what outside businesses and interests
staff and clients may have and how they might see your writing
services as a part of that
·
Take on a
variety of tasks to avoid being labeled as ‘the sales letter
writer’ or ‘the brochure editor’ (unless you like
that!)
·
Interact and
engage yourself with the group in fundraising and community
events. I voluntarily sat in on a committee meeting for a group
I’ve been volunteering with for years, introduced myself as a
writer, and had two members approach me to discuss possible
projects for their outside business following the
meeting
Finding
freelance jobs to keep your business going—and growing—is
just as important as devoting your time to getting those
projects finished and back into the hands of those who hire
you. With a little time and thought, you’ll no doubt
discover plenty of places where your freelance skills and
talents will flourish. Keep an eye out for new business
opportunities in your daily life—you never know where you
might find your next assignment.
About the
author: Beth Morrow is a freelance author and editor who
has met several new clients through her volunteer jobs.
Currently researching an article on romance sub-genres,
she regularly posts her thoughts on the writing life at
her blog at:
www.writer-in-progress.blogspot.com
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